Saturday, October 18, 2014, 8:00 am – 12:00 pm
Austin Convention Center
Location: 17A, Level 4
Continuing Education Credits: 0.35 (3.5 Contact Hours)
ACPE #: 207-000-14-200-L04-P and ACPE #: 207-000-14-200-L04-T
With the national focus on health maintenance in the ageing population, the Nutrition and Wellness Niche is presenting a rewarding professional experience and an enormous profit opportunity for community pharmacies. The relationship that you have with your patients and your understanding of their history plays a vital role in their nutrition and supplement needs. This program will discuss the market in depth – how to increase your presence, and maintain your market share, product mix, floor plan, staffing, finances, marketing, what does commitment to success in this market look like. You will walk away prepared to put together your own plan, with tools and templates for business success.
Pharmacist and Technician Learning Objectives:
Outline market assessment for implementing a nutrition and wellness niche in a community pharmacy.
Discuss appropriate depth of product mix for beginning in the nutrition and wellness niche.
Find more information about educational resources to educate pharmacy staff on nutrition and wellness.
Create a marketing plan to introduce the nutrition and wellness niche, and describe ongoing marketing efforts to maintain growth.
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians