Social Media – Policies to Protect Your Pharmacy

Saturday, October 18, 2014, 10:00 am – 11:00 am
Austin Convention Center
Location: 18AB, Level 4
Continuing Education Credits: 1.0 (0.1 Contact Hours)
ACPE #: 207-000-14-206-L04-P and ACPE #: 207-000-14-206-L04-T

Laws protecting patient privacy should cause pharmacists and other health care professionals to be careful how they post and react with social media. Patients may unwittingly disclose private information or ask a question that the pharmacist cannot answer without risking patient privacy. Learn how to protect your professional image on social media and maintain high-level customer service when engaging with patients and other customers online.

Pharmacist and Technician Learning Objectives:

  1. Discuss topics that are generally appropriate and generally in appropriate for posting on a community pharmacy's social media identities.

  2. Write a policy for appropriate use of a community pharmacy's social media identities.

  3. Discuss steps that should be taken to respond to patient posts that may be problematic for the pharmacy to respond using social media.

Speakers: Jessica Skelley, PharmD, BCACP, Assistant Professor of Pharmacy Practice, St. Vincent’s East Family Medicine Residency Program, McWhorter School of Pharmacy, Samford University, Birmingham, Alabama

Categories:
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians