Business Opportunities: Expanding into a Successful Nutrition Niche in Your Pharmacy

Tuesday, October 21, 2014, 2:45 pm - 4:15 pm
Austin Convention Center
Location: 18AB, Level 4
Continuing Education Credits: 1.5 (0.15 Contact Hours)
ACPE #: 207-000-14-235-L04-P and ACPE #: 207-000-14-235-L04-T

Nutrition is one of the fastest growing healthcare niches. It is profitable, non-insurance, and an area of natural expansion for the community pharmacy. Your patients need a health care professional they can trust for counseling to help them sort through the barrage of information they get daily on supplements, and how they react/interact with their medications. This program will bring you insights from a successful pharmacy practitioner and how they introduced nutrition to their practice.

Pharmacist and Technician Learning Objectives:

  1. Discuss methods to evaluate your market for the viability of a nutrition niche.

  2. Create a marketing plan to introduce your nutrition niche to your patients and community.

  3. Summarize examples of cross-selling opportunities with prescriptions and supplements/nutritionals.

Speaker: Jennifer Hughes, PharmD, Greenwood Drug, Inc., Waterloo, Iowa

Categories:
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians