Philadelphia—The City of Brotherly Love
Famous for cheese steaks, lawyers and liberty, America's original capital is rich with revolutionary history, culture and symbolism. Home to the Liberty Bell and the Declaration of Independence, today's Philadelphia is far from a historical relic. Urban and urbane, Philadelphia is a rich mix of traditions, races and immigrant cultures, as well as home to an exciting collection of cultural, culinary and recreational amenities that only a city of Philadelphia's heritage can provide.

Sneak Peek at Educational Programming
Click here for more programming details and updates

• Third Party Trends: New Wrinkles to Expect During An Audit
• Evaluating Pharmacy Technology—A Decision Making Tool
• How Low Can You Go: Tackling Your Costs
• Human Resources—Department of One?
• Training and Motivating for Superior Customer Service
• Exit Strategies for Your Pharmacy
• Managing Your Pharmacy Finances for Maximum Growth I & II
• To 340B or Not to 340B—That Is The Question: An In Depth Examination of the Opportunity
• Technology Seminar (back by popular demand!)

Opening General Session
Sunday, October 24
Keynote Speaker—Bruce Jenner
Bruce Jenner is arguably the greatest athlete in the world. He captivated audiences when he broke the world record by scoring 8,634 points in the decathlon at the 1976 Olympic Games in Montreal, earning him a Gold medal and the title of "World's Greatest Athlete." Jenner was the 1976 recipient of the James E. Sullivan award as the top amateur athlete in the United States. The Associate Press also named him "Male Athlete of the Year" later that same year. Bruce was also inducted into the Olympic Hall of Fame in 1986, the Bay Area Sports Hall of Fame, the Connecticut Sports Hall of Fame in 1994 and the United States National Track and Field Hall of Fame in 1980.

Bruce is also a highly respected and much sought-after motivational speaker, especially within the corporate sector. In his life, Bruce chooses to find his inner champion, and wrote a book "Finding the Champion Within" to reflect his ventures.

Currently, Bruce is an ambassador for Boehringer Ingelheim's "DRIVE4COPD" campaign. Bruce works to raise awareness for Chronic Obstructive Pulmonary Disease, or COPD, which is a serious lung disease. As part of the event, Bruce drove across the country to screen people to see if they are at risk, and educate audiences about the disease.

As an entrepreneur, actor, author, spokesperson and television personality, Bruce remains enthusiastic in all of his endeavors. A man of all trades, Bruce's efforts have made him an inspiration to audiences around the world. He maintains his hero and role model status to this day.

Second General Session and Government Affairs Forum
Monday, October 25
Former Secretaries of Health and Human Services Donna Shalala and Michael Leavitt will discuss health care reform implementation, strategies for pharmacies to influence the process most effectively and the medical system of the future and how pharmacies fit into that system.

Closing Night Party
Tuesday, October 26, 2010
Jim Belushi and the Sacred Heart Band

Jim Belushi is well-known to audiences worldwide as a talented film actor but he also flourishes as a musical performer. Three years ago he and the Sacred Heart Band from the House of Blues joined forces and have performed all over the country. With a heavy blues bent and a whole lot of soul, the former member of Saturday Night Live gets the whole crowd dancing and having a great time.

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