It’s Always Campaign Season: Crafting Your Perfect Pharmacy Marketing Campaign

Tuesday, October 16, 2012, 8:00 a.m. - 9:30 a.m.
San Diego Convention Center
Location: Convention Center, Room 5AB, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-238-L04-P
ACPE #: 207-000-12-238-L04-T

Your customers are bombarded daily with an almost endless stream of marketing messages that are seen or heard. Now a whole new array of tools like, Facebook and Yelp have only added to the overload. This program will help you evaluate all the tools at your disposal and use the right combination to create the perfect marketing campaign for your pharmacy.

Pharmacist Learning Objectives:

  1. Differentiate the most prevalent marketing tools and describe the customer demographic as it relates to individual mediums for marketing.
  2. Discuss the attributes of a successful social media plan as a component of your marketing plan.
  3. Outline a plan for blending marketing tools to form a diverse plan to reach current and potential customers with your stores branding and message.

Technician Learning Objectives:

  1. Differentiate the most prevalent marketing tools and describe the customer demographic as it relates to individual mediums for marketing.
  2. Discuss the attributes of a successful social media plan as a component of your marketing plan
  3. Outline a plan for blending marketing tools to form a diverse plan to reach current and potential customers with your stores branding and message

Speaker: Liz Tiefenthaler, President, Pharm Fresh Media, Waunakee, Wisconsin

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

Ask Your Family Pharmacist TM