Long Term Care Marketing from Beginner to Expert: Discussion from Experts in the Field

Tuesday, October 16, 2012, 9:30 a.m. – 11:00 a.m.
San Diego Convention Center
Location: Convention Center, Room 3, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-239-L04-P
ACPE #: 207-000-12-239-L04-T

Learn how to identify, target and effectively market your services and capture new LTC business, while keeping your current customers engaged and informed. This session provides practical tools to: Recognize your target market—where to go to find list of homes, sales strategies, frequency/visibility; Where and how to advertise, event marketing,—building a budget for sales & marketing; Recognizing your competitive advantage and how to craft a marketing message and branding to identify what you stand for in the LTC industry (because EVERYBODY says it's because they truly CARE about the people they serve ; Address buying behavior of your target market and identify their "pain points" and how to educate, not sell, them on your services.

Pharmacist Learning Objectives:

  1. Outline a plan for identifying and segmenting new institutional customers.
  2. Discuss how to develop marketing communications messages for each segment of institutional business and the best channels to utilize for marketing messages.
  3. Discuss methods for evaluating customer satisfaction and how to retain customers and leverage customer loyalty.

Technician Learning Objectives:

  1. Outline a plan for identifying and segmenting new institutional customers
  2. Discuss how to develop marketing communications messages for each segment of institutional business and the best channels to utilize for marketing messages.
  3. Discuss methods for evaluating customer satisfaction and how to retain customers and leverage customer loyalty

Speakers: Amanda Green, HTS Therapy, Brownsburg, Indiana; Irving Stackpole, RRT, Med, Stackpole & Associates, Inc., Brookline, Massachusetts; Mark Prifogle, Chief Executive Officer and Executive Director, Grandview Pharmacy, Brownsburg, Indiana

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

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