Long Term Care Marketing from Beginner to Expert: Discussion from Experts in the Field
Tuesday, October 16, 2012, 9:30 a.m. – 11:00 a.m.
San Diego Convention Center
Location: Convention Center, Room 3, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-239-L04-P
ACPE #: 207-000-12-239-L04-T
Learn how to identify, target and effectively market your services and capture new LTC business, while keeping your current customers engaged and informed. This session provides practical tools to: Recognize your target market—where to go to find list of homes, sales strategies, frequency/visibility; Where and how to advertise, event marketing,—building a budget for sales & marketing; Recognizing your competitive advantage and how to craft a marketing message and branding to identify what you stand for in the LTC industry (because EVERYBODY says it's because they truly CARE about the people they serve ; Address buying behavior of your target market and identify their "pain points" and how to educate, not sell, them on your services.
Pharmacist Learning Objectives:
- Outline a plan for identifying and segmenting new institutional customers.
- Discuss how to develop marketing communications messages for each segment of institutional business and the best channels to utilize for marketing messages.
- Discuss methods for evaluating customer satisfaction and how to retain customers and leverage customer loyalty.
Technician Learning Objectives:
- Outline a plan for identifying and segmenting new institutional customers
- Discuss how to develop marketing communications messages for each segment of institutional business and the best channels to utilize for marketing messages.
- Discuss methods for evaluating customer satisfaction and how to retain customers and leverage customer loyalty
Speakers: Amanda Green, HTS Therapy, Brownsburg, Indiana; Irving Stackpole, RRT, Med, Stackpole & Associates, Inc., Brookline, Massachusetts; Mark Prifogle, Chief Executive Officer and Executive Director, Grandview Pharmacy, Brownsburg, Indiana
Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians
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