Sharpening Your Edge: Successful Marketing Strategies for Your Compounding Niche

Tuesday, October 16, 2012, 2:45 p.m. - 4:15 p.m.
San Diego Convention Center
Location: Convention Center, Room 4, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-246-L04-P
ACPE #: 207-000-12-246-L04-T

"If you build it - they will come," but what if they don't? You have a lot invested in your compounding practice niche and this session will help you use effective, tested marketing techniques to make sure you get the optimal return on that investment. And, of course, no healthcare marketing session would be complete without a comprehensive review of the legalities for marketing that is essential to creating a successful plan for reaching out to new referral sources and patients.

Pharmacist Learning Objectives:

  1. Discuss best practices for marketing to your local prescriber community.
  2. Discuss State and Federal regulations that affect the marketing of your services.
  3. Identify challenges to the success of a marketing program and potential solutions.

Technician Learning Objectives:

  1. Discuss best practices for marketing to your local prescriber community.
  2. Discuss State and Federal regulations that affect the marketing of your services.
  3. Identify challenges to the success of a marketing program and potential solutions.

Speakers: David Miller, RPh, Executive Vice President, IACP, Alexandria, Virginia; Rich Moon, PharmD, Pharmacy Innovations, Jamestown, New York

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

Ask Your Family Pharmacist TM