Simultaneous Breakout Sessions: Marketing/Prescriber Outreach Sponsored by Merck

Saturday, October 13, 2012, 4:15 p.m. - 5:00 p.m.
San Diego Convention Center
Location: Convention Center, Room 9, Level 2
Continuing Education Credits: 0.075 (0.75 Contact Hours)
ACPE #: 207-000-12-218-L04-P
ACPE #: 207-000-12-218-L04-T

Marketing is vital to the success of any new business niche, the best product in the world will not sell if No one is aware of its existence. This session will bring you tried and successful methods to reach out to patients, caregivers and prescribers to build a successful service.

Pharmacist Learning Objectives:

  1. Outline a marketing campaign for a pharmacy's internal customers and their care givers.
  2. Discuss the best practices for marketing to prescribers and introducing the benefits of this service to their patients.

Technician Learning Objectives:

  1. Outline a marketing campaign for a pharmacy's internal customers and their care givers.
  2. Discuss the best practices for marketing to prescribers and introducing the benefits of this service to their patients.

Speaker: Stan Winters, RPh, Medicine Shoppe, Artesia, California

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

Ask Your Family Pharmacist TM