Successful Pharmacy Management: What Others Are Doing That Really Works!

Saturday, October 13, 2012, 9:00 a.m. - 10:30 a.m.
San Diego Convention Center
Location: Convention Center, Room 4, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-206-L04-P
ACPE #: 207-000-12-206-L04-T

Join the presenter for a "Trip on Route 66" visiting successful pharmacy owners sharing "things" real- world pharmacists are doing that help them thrive, not just survive. These owners shared their candid insights with the presenter on the importance of a clean, well merchandised front end; how technology allows pharmacies to provide new and better services; and how to network more effectively with referral sources. The program will also give you best practices on managing employees; effective ways to "engineer" word of mouth advertising and how to get free publicity. The bottom line, despite PBM's, big box competition, and other competitive issues this presentation documents ways pharmacists have overcome tough competitive challenges and achieved both professional and personal success.

Pharmacist Learning Objectives:

  1. Identify who in the organization is most responsible for the company's Corporate Culture.
  2. Define the term "curb appeal" and understand its importance in generating word of mouth recommendations.
  3. Set up a formal program to improve the cleanliness of their store, implement a merchandizing program and review the appearance of external signage.
  4. List at least four niche programs or services that when implemented properly not only make money in and of themselves but also build sales in the pharmacy.
  5. Understand the power of outside of the store personal sales calls and marketing efforts.

Technician Learning Objectives:

  1. Identify who in the organization is most responsible for the company's Corporate Culture.
  2. Define the term "curb appeal" and understand its importance in generating word of mouth recommendations.
  3. Set up a formal program to improve the cleanliness of their store, implement a merchandizing program and review the appearance of external signage.
  4. List at least four niche programs or services that when implemented properly not only make money in and of themselves but also build sales in the pharmacy.
  5. Understand the power of outside of the store personal sales calls and marketing efforts.

Speaker: Bruce Kneeland, Pharmacy Development Manager, Epicor Software Solutions, Royersford, Pennsylvania

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

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