10 Innovative Internet Marketing Strategies for Pharmacies

Monday, October 15, 2012, 7:15 a.m. - 8:45 a.m.
San Diego Convention Center
Location: Convention Center, Room 5AB, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-229-L04-P
ACPE #: 207-000-12-229-L04-T

Learn from an expert, Jay Berkowitz, is the CEO and Founder of Ten Golden Rules, a company that has won several awards including a SOFIE Award for Best Use of Emerging Media, a Gold Medal for an Internet Marketing Presentation at PR Olympics, 2009 Movers & Shakers Award, and a PR Star Award from the Gold Coast PR Council. What online business models are working and not working in today's fast paced, ever changing marketing environment? This program will show you how to improve your website so it shows up at the top of Google searches, and share the hottest new search marketing strategy that is generating leads at 1/5 the cost of PPC (Pay Per Click). Want to know how to generate positive return-on-investment with online marketing and get the best possible strategy with limited time and on budget—Don't miss this program.

Pharmacist Learning Objectives:

  1. List the latest trends in online marketing.
  2. Discuss search marketing strategies and how they can increase marketing value.
  3. Outline a strategy to evaluate your return on investment for online marketing.

Technician Learning Objectives:

  1. List the latest trends in online marketing.
  2. Discuss search marketing strategies and how they can increase marketing value.
  3. Outline a strategy to evaluate your return on investment for online marketing.

Speaker: Jay Berkowitz, CEO and Founder, Ten Golden Rules, Boca Raton, Florida

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

Ask Your Family Pharmacist TM