A Click Ahead of the Competition: Making Mobile and Digital Marketing Work for You Sponsored by Upsher-Smith Laboratories, Inc.

Monday, October 15, 2012, 4:15 p.m. - 5:45 p.m.
San Diego Convention Center
Location: Convention Center, Room 5AB, Level 2
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-12-232-L04-P
ACPE #: 207-000-12-232-L04-T

Facebook , Twitter, Yelp, Pinterest, and beyond, your customers are spending more time on social and other digital marketing platforms and less time with traditional marketing outlets. This workshop is designed for pharmacy owners who want to understand the social media continuum of customer engagement and use it to their advantage, harnessing these new platforms to increase customer traffic and reach.

Pharmacist Learning Objectives:

  1. Discuss major social media/mobile platforms and their attributes.
  2. Evaluate the components of a successful digital approach to marketing a community pharmacy.
  3. Discuss how to evaluate the effectiveness of a digital outreach campaign.

Technician Learning Objectives:

  1. Discuss major social media/mobile platforms and their attributes.
  2. Evaluate the components of a successful digital approach to marketing a community pharmacy.
  3. Discuss how to evaluate the effectiveness of a digital outreach campaign.

Speaker: Elizabeth Estes, EVP & Chief Strategy Officer, GA Communication, Chicago, Illinois

Categories:
Activity Type: Knowledge-based
Audience: Pharmacists and Pharmacy Technicians

Ask Your Family Pharmacist TM