Encourages Independent Community Pharmacy Owners to Thank Their Patients for Support
Alexandria, Va. - June 26, 2012
In the days leading up to July 4th or Independence Day, the National Community Pharmacists Association (NCPA) wants to recognize the month of July as "Celebrate Independents Month" for the independent pharmacy industry. NCPA represents the interests of the owners of more than 23,000 independent community pharmacies.
As part of the campaign, NCPA members can access marketing material to help highlight their independent status and to thank their patients and community for supporting local, small businesses. For more information, visit www.ncpanet.org.
"Independent community pharmacies are proud members of the communities we serve and we contribute to the community's sustainability and character," said NCPA President and Oklahoma City pharmacy owner Lonny Wilson, DPh. "This month, we want to encourage people to shop locally and to recognize the support patients give us year long."
Research has shown how shopping local small businesses often benefits communities. A 2003 study by Civic Economics found that out of every $100 spent at a locally owned and operated business, about $45 stayed in the local economy. In addition, local businesses like independent pharmacies, often contribute to the economy by hiring local staff and using local suppliers, and boosting local tax income via revenue.
In recent years, independent community pharmacies have received the highest scores from patients based on satisfaction and customer service. According to the Consumer Reports 2011 pharmacy survey, ninety-four percent of the 43,739 readers responding to the survey said they were highly satisfied with their experiences at independent pharmacies, based on categories including personal service, knowledge and speed in filling prescriptions. In addition, a survey conducted by the magazine of popular brand-name drug prices found independent pharmacies offered lower prices than traditional, national pharmacy chains.
The survey's findings are consistent with those of the 2010 J.D. Power and Associates Pharmacy Study. In that survey, patients gave among the highest satisfaction scores to independently owned, locally operated pharmacies. The survey divided pharmacies into four categories: chain, mail order, mass merchant and supermarket. In the chain pharmacy category, the three pharmacies receiving the highest customer satisfaction ratings were locally owned independently operated community pharmacies: Good Neighbor Pharmacy, Health Mart, and the Medicine Shoppe Pharmacy.
"Independent community pharmacies pride themselves on providing expert medication counseling, competitive pricing and convenient service," Wilson added. "Our members want to thank their patients for their support and encourage others to visit to see what it means to 'Celebrate Independents.'"
The National Community Pharmacists Association (NCPA®) represents the interests of America's community pharmacists, including the owners of more than 23,000 independent community pharmacies. Together they represent a $93 billion health care marketplace, dispense nearly 40% of all retail prescriptions, and employ more than 315,000 people, including 62,400 pharmacists. Independent community pharmacists are readily accessible medication experts who can help lower health care spending. They are committed to maximizing the appropriate use of lower-cost generic drugs and reducing the estimated $290 billion that is wasted annually by improper medication use. To learn more go to www.ncpanet.org or read NCPA's blog, The Dose, at http://ncpanet.wordpress.com.
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