Front-End Overhaul


Time to Start Planning for Breast Cancer Awareness Month

October may be a couple of weeks away, but it's time to start planning your Breast Cancer Awareness Month promotions. Here are a few easy ideas:

  • Ask staff to dress in pink one day in October. Post a photo on your social media accounts

  • Provide pink ribbons for staff to wear all month long, and have some on hand at each register to give out to customers.

  • Utilize your store windows to promote awareness and your store's activities.

  • Change the background color of your website homepage and/or Facebook profile and cover photos to pink.

  • Offer to donate a percentage of sales on any pink items purchased in your store (think creatively) to a breast cancer charity. Find reputable breast cancer organizations at

Send me your photos ( promoting Breast Cancer Awareness Month—end-caps, windows, websites, or the entire store! I'd love to see what's working in your pharmacy.

— Gabe Trahan, NCPA Senior Director of Store Operations and Marketing

Front-End Overhaul

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