Prepare Now for November’s American Diabetes Month
November may be two weeks away, but it is bursting with sales opportunities for Diabetes Month, and the time to prepare is now. First: identify and sign all sugar-free items in your store; look to add to your offerings by bringing in sugar-free chocolates and/or snacks. Place a sample of a shoe for diabetics in your foot care section and display socks for diabetics as well. Feature a multivitamin tailored for diabetic needs at all pick-up counters. Don't forget the signs!
Consider running the following promotions: Receive two free pairs of diabetic socks with the purchase of a pair of diabetic shoes. If you do not carry shoes, offer one pair of diabetic socks with the purchase of a multivitamin. Or, receive a free tube of hydrating cream for diabetics with the purchase of a pair of socks and a multivitamin. You could also put together a trick-or-treat bag of goodies for diabetics and hand them out Halloween weekend – anything sugar-free would be appreciated, as would samples of vitamins and/or skin creams.
— Gabe Trahan, NCPA Senior Director of Store Operations and Marketing
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