Your New Year To-Do List
Take some time this week to kick off January and the New Year on the right foot by completing some of these timely tasks:
Ask employees to set goals for the year; for example, increasing front-end sales by 10%, creating more customer awareness about your vitamin/supplement offerings, compression stockings, and/or sugar-free selection, or promoting the benefits of vitamin D, CoQ10, sunscreen, healthy bones, etc.
Be proactive and offer solutions for overstock, misaligned inventory, and understocks of health care categories, braces, vitamins, greeting cards, and gifts.
Make this the year employees ask every customer, "How did you hear about us?" and "Did you find what you are looking for?" Develop a habit of thanking every customer for allowing you to be their health care provider.
Add more natural and alternative remedies to the pain, cough & cold, and digestive categories this month.
Be aware of an onslaught of new price changes in the New Year. Schedule to have changes completed as soon as possible.
Replace verbal, unhelpful reports of "we sell a lot of that" with concrete data from your POS reports on OTC, DME, gift, and card sales.
— Gabe Trahan, NCPA Senior Director of Store Operations and Marketing
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