Front-End Overhaul


Your New Year To-Do List

Take some time this week to kick off January and the New Year on the right foot by completing some of these timely tasks:

  • Ask employees to set goals for the year; for example, increasing front-end sales by 10%, creating more customer awareness about your vitamin/supplement offerings, compression stockings, and/or sugar-free selection, or promoting the benefits of vitamin D, CoQ10, sunscreen, healthy bones, etc.

  • Be proactive and offer solutions for overstock, misaligned inventory, and understocks of health care categories, braces, vitamins, greeting cards, and gifts.

  • Make this the year employees ask every customer, "How did you hear about us?" and "Did you find what you are looking for?" Develop a habit of thanking every customer for allowing you to be their health care provider.

  • Add more natural and alternative remedies to the pain, cough & cold, and digestive categories this month.

  • Be aware of an onslaught of new price changes in the New Year. Schedule to have changes completed as soon as possible.

  • Replace verbal, unhelpful reports of "we sell a lot of that" with concrete data from your POS reports on OTC, DME, gift, and card sales.

Gabe Trahan, NCPA Senior Director of Store Operations and Marketing

Front-End Overhaul

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