Generate Sales Beyond Halloween Candy
Don't sell candy at your store, or competing with a dollar store? You can still find Halloween sales opportunities in cosmetics, hairspray, specialty treats like sugar-free or gluten-free candies, and non-candy alternatives like pens, pencils, stickers, and crayons. Create a “Halloween Safety Headquarters” end-cap stocked with batteries, flashlights, glow sticks/necklaces, and reflective tape.
Stores that sell cosmetics have an opportunity to unload the slower moving and/or discontinued colors as "Makeup for Monsters & Zombies"; the darker the colors, the better. Encourage makeup instead of a mask for safety reasons. Don't forget to include makeup remover and cotton squares with your display. Placing red and black nail polishes by the register can generate impulse sales. A sign reading “Don't forget the hairspray” near the makeup can lead to a nice add-on sale. (Here's a good chance to sell that one leftover tube of VO5 Hairdressing!)
— Gabe Trahan, NCPA Senior Director of Store Operations and Marketing
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