Turning Your Community Pharmacy into a Health Care Destination
Saturday, October 10, 2015, 1:30 p.m. - 3:00 p.m.
Gaylord National Resort and Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-15-110-L04-P and ACPE #: 207-000-15-110-L04-T
This session will generate ideas to revolutionize your pharmacy profits with peer tested successes on turning pharmacies into health and wellness centers in the community. Filling prescriptions and giving excellent patient care is still the focus of these pharmacies, but they have exploded into profits in thriving vitamin and nutritional lines, compression stockings, DME, wound care, skin care and more, choosing profitable niches that take advantage of their skills, compassion and unique capabilities as vital players in the health care of their communities. Capped off with vital advice on marketing to go viral. This is a not to miss profit opportunity.
Pharmacist and Pharmacy Technician Learning Objectives:
- Outline niche practice attributes and apply them to your pharmacy practice and patient population.
- Discuss practice niches that would be suitable in your community pharmacy and how to prepare and budget for niche launch
- Discuss appropriate marketing targets for niche messages and the role that staff and patient education and merchandising play in a successful practice niche.
Speakers: Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vermont; Liz Tiefenthaler, President, Pharm Fresh Media, Waunakee, Wisconsin; Josh Rimany, RPh, Dilworth Drug and Wellness Center, Charlotte, North Carolina, Jack Dunn, RPh, Jasper Drug, Jasper, Georgia; Steve Fettman, RPh, Davies Pharmacy, Inc., Canton, Ohio
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians