How to Find New Patients and Make Them Loyal to Your Community Pharmacy

Sunday, October 11, 2015, 11:30 a.m. - 1:30 p.m.
Gaylord National Resort and Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-15-114-L04-P and ACPE #: 207-000-15-114-L04-T

Patients moving out of the area or getting new insurance that necessitates a move to a different pharmacy provider are just two of the reasons why it is vitally important to have a constant flow of new patients into your pharmacy. In this program we will discuss the basic patient types, the services each of these groups want—services you probably already deliver, and the keys to making these patients loyal to your pharmacy.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss patient demographics and classify marketing and outreach efforts that provide the best outcomes for varying patient populations.

  2. Outline a branding campaign to improve your image with new patients and improve your presence with varying patient demographics.

  3. Illustrate services that differentiate your pharmacy and discuss how to capitalize on those services in your patient and prescriber communications.

Speakers: Liz Tiefenthaler, President, Pharm Fresh Media, Waunakee Wisconsin, Jennifer Bruckart, Director of Outreach and Education, WeCare Pharmacy, Warrenton, Virginia; Elaine Marie Ladd, Pharm.D., Ladd Family Pharmacy, Boise, Idaho; Carole Hayward, Executive Director, Clear Message Media, Alexandria, Virginia

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians