How to Get More Front-End Revenue: Quality Punch List for Merchandising and Marketing

Monday, October 12, 2015, 8:00 a.m. - 9:30 a.m.
Gaylord National Resort and Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE #: 207-000-15-116-L04-P and ACPE #: 207-000-15-116-L04-T

This program will take an in-depth look at each selling season: holidays, highlights, and top-sellers. It will show you the best product placement, end caps, merchandising and advertising to increase your profits in the pharmacy front end.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Outline each selling season in the community pharmacy and discuss opportunities to merchandise products that complement patient needs.
  2. Illustrate how to utilize signage to improve the patient's experience in the pharmacy.
  3. Discuss how to arrange products to make the best use of your pharmacy end caps and improve the customer's store experience.

Gabe Trahan, senior director of store operations and marketing, NCPA, Burlington, Vermont

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians