Simple, Effective and Affordable Marketing for the Community Pharmacy (Front End)
Sponsored by Good Neighbor Pharmacy and Prescribe Wellness

Saturday, October 14, 2017
1:15 – 2:45 p.m.
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-208-L04-P and 0207-0000-17-208-L04-T
1.5 contact hours (0.15 CEUs)

Pharmacy marketing does not need to be complicated or expensive to be effective. Around the country, community pharmacy owners have unique answers to marketing and generating business that have proven to be successful. This session brings those simple, effective, and affordable marketing programs to you. Details, costs, successes, and more — share everything in this "don’t miss" primer for marketing your pharmacy.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss market evaluation of store and community to facilitate and target store marketing efforts.

  2. Outline how to launch a marketing effort to increase traffic to the community pharmacy.

  3. Evaluate effective methods of measuring the success of individual marketing efforts in the pharmacy.

Speaker: Bruce Kneeland, Pharmacy Industry Consultant, Kneeland Services, Prescott, Ariz.

Categories:
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians

Handout
Presentation