Geolocation Marketing
Sponsored by Surescripts

Saturday, October 15, 2016
8 – 9 a.m.
Ernest N. Morial Convention Center
Continuing Education Credits: 0.1 (1.0 Contact Hours)
ACPE UAN: 0207-0000-16-101-L04-P and 0207-0000-16-101-L04-T

You underestimate your patients if you think a majority of them do not own a mobile device. Tapping into the GPS location, when enabled, gives pharmacies the ability to deliver a targeted message to patients and customers near your store, in your store, or at another location such as a clinic or chain vitamin store.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss four types of marketing activities that reach consumers on mobile devices.
  2. Illustrate what types of messages an independent pharmacy might deliver to mobile devices based on GPS location, or "geolocation."

Speaker: Ray Sidney-Smith, President, W3 Consulting, Arlington, Virginia

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians