Opportunities in Vitamins: Increasing Sales Through Cross-Merchandising and In-Store Signage

Saturday, October 15, 2016
1:15 - 2:45 p.m.
Ernest N. Morial Convention Center
ACPE UAN: 0207-0000-16-108-L04-P and 0207-0000-16-108-L04-T
1.5 contact hours (0.15 CEUs)

A successful pharmacy peer will share his experiences with building a wellness brand that has taken his practice to new heights and using that brand to cross sell. With more and more customers looking for natural options for a variety of health-related issues, signage and placement of supplements in other departments can effectively cross-sell and add to your patient’s satisfaction and your bottom line. Take-away: signage suggestions and an easy way to create merchandise-moving signs.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Create a merchandise cross-selling plan for your pharmacy front end.

  2. Discuss the use of color and design to create branding and how to use the brand image to build sales.

  3. Plan signage, sign rotation, special promotional signs, and measurement for optimal results.

Moderator: Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vt.

Speakers: Josh Rimany, RPh, Dilworth Drug and Wellness Center, Charlotte, North Carolina; Liz Tiefenthaler, President, Pharm Fresh Waunakee, Wisconsin


Activity Type: Application-based

Audience: Pharmacists and Pharmacy Technicians