Branding: Making Your Mark and Creating Your Message

Branding: Making Your Mark and Creating Your Message

Sunday, October 16, 2016
7:45 - 9:15 a.m.
Ernest N. Morial Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE UAN: 0207-0000-16-115-L04-P and 0207-0000-16-115-L04-T

Profitable ideas are the life's breath of a successful business. To ensure a good idea turns into a profitable idea, follow-through with branding is a vital component of an implementation plan and the one most often not completed. Whether the idea that can pay for your trip to New Orleans is a new niche, or an enhanced clinical service, making sure the community, physicians, and world knows you are the expert who can help them is as important as any step along the way. In this interactive session, a marketing pro with lots of pharmacy peer examples of successful branding will guide you to an achievable strategy for going from good to money in the bank.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Evaluate key components of a branding plan and discuss content needed for messaging.
  2. Discuss effective tools for promoting a recognizable store brand among customers and non- customers for your niches and services.
  3. Outline a plan for creating collateral and reaching out to prescribers with your brand message.

Speaker: Wayne Glowac, Chief Marketing Officer, Pharm Fresh Media, Waunakee, Wisconsin

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians