New Patients and New Opportunities in the Compression Niche

Sunday, October 16, 2016
7:45 - 8:45 a.m.
8:45 - 9:15 a.m. * Special Shoot the Breeze Sharing Session to Follow* (Non-CE)
Ernest N. Morial Convention Center
Continuing Education Credits: 0.1 (1.0 Contact Hours)
ACPE UAN: 0207-0000-16-116-L04-P and 0207-0000-16-116-L04-T

Join this peer-led session on successful detailing, marketing, and selling in the compression niche. New compression products have broadened opportunities in compression marketing to younger people, athletes, frequent travelers, and others, and attractive product options have made promoting healthy choices easier. This profitable, high-margin niche is ideally suited to community pharmacies' high counseling, high-product knowledge setting.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Outline a product plan that will encompass the potential patients in your market area.

  2. Discuss and implement best practices in staff training for educating patients and providing customer service.

  3. Create detailing and marketing messages for physician and patient audiences.

Moderator: Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vermont.

Speakers: Steve Fettman, RPh, Davies Pharmacy, Inc., Canton, Ohio; Jack Dunn, RPh, Jasper Drug, Jasper Georgia


Activity Type: Application-based

Audience: Pharmacists and Pharmacy Technicians