Mastering Your Message: Marketing to Get New Business

Saturday, October 6
2:15-3:45 p.m.

Roughly 1 in 8 people move every year according to the census so bringing new patients into your pharmacy is necessary for survival and growth. No matter what media you choose – without the right message you will miss your target. This program will help you hone your message(s) to your community to help you build your pharmacies brand.

Walk away with:

  • Message-crafting ideas that build on your pharmacy's strengths.

  • An understanding of the many marketing vehicles.

  • Message-targeting strategies to attract new patients.

Speaker:
Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vermont

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Identify your pharmacy strengths to craft marketing messages that build on your capabilities.
  2. Discuss the merits of available marketing media.
  3. Discuss how to keep messages to the point and targeted for your audience.