The Secret of Pain Point Marketing

Sponsored by Merck

There are new opportunities for pharmacies to work with physicians and LTC facilities because of payment reform. Find out what keeps these key decision makers up at night and how your pharmacy can establish mutually beneficial relationships by being a solution for partners' "pain points."

Walk away with:

  • A how-to on finding potential partners' "pain points" that your pharmacy can profit from alleviating.

  • Profitable collaborative practice building based on identified pain points.

  • Real-life success models from pharmacy peers working with physicians, long-term care facilities, and self-insured employers.

Speaker:
TBD

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Summarize key changes in physician and LTC reimbursement and the associated challenges.
  2. Outline methods community pharmacies can use to partner with these entities.
  3. Examine real-life success models from pharmacy peers working with physicians, long-term care facilities, and self-insured employers.