Interview Secrets for Getting Your Story Told

"Earned media" can build your reputation with the community and get the attention of patients in search of the right pharmacy relationship. Having media's ear can also be helpful when shedding light on abusive PBM practices. This session will share effective ways to engage local media as a source and guidance on how you can use the opportunity as a marketing tool for your business.

Walk away with:

  • Ideas on reaching out to reporters to become the go-to source for health care in your community

  • Real-life examples of how to tell the story of PBM abuses to the media

  • A how-to on working with a reporter and keeping "on the record" and "off the record" straight.

Speaker:
Jayne Cannon, Director of Communications, NCPA, Charlotte, N.C.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Understand what motivates reporters, what might make a good news story, and how to engage local media.
  2. Discuss best practices for building media relationships and becoming a subject matter expert.