Wound Care: First Aid for Revenue

Wound care is the category that chains won't touch. Find out how a wound care product line and counseling can lead to doctor referrals. Get the product knowledge and resources you need to launch a profitable, rewarding niche.

Walk away with:

  • Merchandising and referral tips for building a successful wound care program.

  • Product line insights and counseling points for patient populations.

Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vt.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Outline how to evaluate the wound care niche in your marketplace.
  2. Compare and contrast the uses, special considerations, and types of wound care products.
  3. Discuss potential marketing targets and approaches for promoting and building the wound care market niche.