Social Media – Policies to Protect Your Pharmacy

Saturday, October 18, 2014, 10:00 am - 11:00 am
Austin Convention Center
Location: 18AB, Level 4
Continuing Education Credits: 1.0 (0.1 Contact Hours)
ACPE #: 207-000-14-206-L04-P and ACPE #: 207-000-14-206-L04-T

Laws protecting patient privacy should cause pharmacists and other health care professionals to be careful how they post and react with social media. Patients may unwittingly disclose private information or ask a question that the pharmacist cannot answer without risking patient privacy. Similarly, patient privacy can be unintentionally violated by health care professionals via social media, in spite of limited patient information disclosure. Learn how to protect your professional image on social media and maintain high-level customer service when engaging with patients online.

Pharmacist and Technician Learning Objectives:

  1. Identify benefits and challenges to creating and establishing a community pharmacy social media identity.

  2. Describe commonalities of existing social media policies from national pharmacy organizations.

  3. Explain the legal and social challenges that exist for health care professionals when using social media.

  4. Write a policy for the appropriate use of social media by both employees of a pharmacy, and in regards to the official business social media account.

Speakers: Jessica Skelley, PharmD, BCACP, Assistant Professor of Pharmacy Practice, St. Vincent’s East Family Medicine Residency Program, McWhorter School of Pharmacy, Samford University, Birmingham, Alabama

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians