Breaking Habits – Getting New Patients to Come to You

Sunday, October 19, 2014, 7:30 am - 9:00 am
Austin Convention Center
Location: 18AB, Level 4
Continuing Education Credits: 1.5 (0.15 Contact Hours)
ACPE #: 207-000-14-216-L04-P and ACPE #: 207-000-14-216-L04-T

In study after study, patients of independent community pharmacy report higher levels of satisfaction than any other pharmacy patient. So why aren’t patients flocking through your front door? One answer is habit, we fall into habits that are hard to break, and making the effort to find a new pharmacy, can keep patients going to the old one. Your friendly staff, community atmosphere and stellar services will remain a secret to new patients, unless you find effective ways to introduce your store and promote your brand. Some patients are best reached by mail, some by ads, some by social media, this program brings you successful tools to fit every market and ideas on combining approaches to bring new patients through your doors.

Pharmacist and Technician Learning Objectives:

  1. Differentiate marketing methods and explain their advantages for certain audiences.
  2. Discuss how to profile your market to select the tools that will attract local patients.
  3. Explain simple methods to track the success of marketing efforts and modify your marketing plan for maximum success.

Speaker: Liz Tiefenthaler, President, Pharm Fresh Media, Waunakee, Wisconsin

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians