Before and After: The Step by Step of a Pharmacy Front-End Overhaul—Image and Profits

Monday, October 20, 2014, 8:00 am - 9:30 am
Austin Convention Center
Location: 18AB, Level 4
Continuing Education Credits: 1.5 (0.15 Contact Hours)
ACPE #: 207-000-14-221-L04-P and ACPE #: 207-000-14-221-L04-T

The competition is getting flashier and though studies show that pharmacy chains can't begin to compare with the service and trust of the independent, a front-end make-over has been shown to boost your image with current customers and attract new customers to your pharmacy. This program will take you through the process of a pharmacy front-end re-vamp and share insights from a fellow pharmacy owner on the size, scope and impact of their overhaul project. This is a great opportunity to see actual changes and talk to the business owner and find out the positives, negatives, surprises and rewards.

Pharmacist and Technician Learning Objectives:

  1. Discuss factors affecting a decision to renovate the pharmacy's front end.

  2. Summarize methods to assess front end change and how to create a project budget and timeline.

  3. Explain measurements of project success, tangible and intangible and how to establish project return on investment.

Speaker: Gabe Trahan, senior director of operations and marketing, NCPA, Burlington, Vermont; David Willink, PharmD, Rasmussen Village Pharmacy, Baldwin, Wisconsin

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians