Tuesday, October 21, 2014, 2:45 pm - 4:15 pm
Austin Convention Center
Location: 17AB, Level 4
Continuing Education Credits: 1.5 (0.15 Contact Hours)
ACPE #: 207-000-14-232-L04-P and ACPE #: 207-000-14-232-L04-T
Each pharmacy is different, different patient base, different neighborhood, all different sizes, and shapes. What may be great for a 3,000 sq. foot store is unusable for a smaller apothecary. This session will cover the basics of front end for a variety of sizes, what makes sense, and how to use information from your neighborhood to create a compelling product mix that sets you apart. It will also focus on inventory management pearls that teach you how to keep the right product mix, at the right price specifically for your pharmacy business and its patients.
Pharmacist and Technician Learning Objectives:
Discuss how to use the demographics of your community to tailor your front end merchandise mix.
Explain key product categories for your pharmacy and the appropriate department sizes for your pharmacy size.
Summarize square footage options for community pharmacy niches and how to implement and market a new niche.
Gabe Trahan, senior director of store operations and marketing, NCPA, Burlington, Vermont
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians