Guerilla Marketing for Community Pharmacists: 12 Proven Ways to Increase Profits
Sponsored by Independent Pharmacy Cooperative
Monday, October 17, 2016
4:15 - 5:45 p.m.
Ernest N. Morial Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE UAN: 0207-0000-16-119-L04-P and 0207-0000-16-119-L04-T
Finding ways to better serve current patients while also attracting new ones is the core function of pharmacy marketing and critical to the success of any community pharmacy. This program looks at a cross section of pharmacies across the country and showcases the simple, effective, and affordable marketing tools they have used successfully. Pharmacist and Pharmacy Technician Learning Objectives:
- Utilize marketing principles to create a checklist for launching a new marketing effort.
- Outline an effective cross-retail strategy to launch in marketing your pharmacy.
- Implement new marketing strategies into your community practice.
Speaker: Bruce Kneeland, Pharmacy Industry Consultant, Kneeland Services, Prescott, Arizona
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians