Saturday, October 15, 2016
8 – 9 a.m.
Ernest N. Morial Convention Center
Continuing Education Credits: 0.1 (1.0 Contact Hours)
ACPE UAN: 0207-0000-16-101-L04-P and 0207-0000-16-101-L04-T
You underestimate your patients if you think a majority of them do not own a mobile device. Tapping into the GPS location, when enabled, gives pharmacies the ability to deliver a targeted message to patients and customers near your store, in your store, or at another location such as a clinic or chain vitamin store.
Pharmacist and Pharmacy Technician Learning Objectives:
- Discuss four types of marketing activities that reach consumers on mobile devices.
- Illustrate what types of messages an independent pharmacy might deliver to mobile devices based on GPS location, or "geolocation."
Speaker: Ray Sidney-Smith, President, W3 Consulting, Arlington, Virginia
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians