Engaging Patients with Online Tools to Drive Adherence and Business
Tuesday, October 18, 2016
10:15 a.m. - 11:45 a.m.
Ernest N. Morial Convention Center
Continuing Education Credits: 0.15 (1.5 Contact Hours)
ACPE UAN: 0207-0000-16-125-L04-P and 0207-0000-16-125-L04-T
Today's society is digital, whether it is social, informational or streamlining the way we do business to allow more free-time, most Americans are using social media. In addition to an overwhelming number of patients and customers online, an overwhelming number of the competition is online as well. So not having an adaptable online strategy is equal to missing out on a huge opportunity, not just to keep loyal customers happy, but to attract new customers. Creating and delivering content that drives traffic to your store is only half the battle, refill "aps" are a 72% share of digital refills and this number is growing. Take this opportunity to investigate how to create an effective online strategy, what components you need, and how to use your online presence to grow traffic and better serve your patients.
Pharmacist and Pharmacy Technician Learning Objectives:
Discuss the necessary components for an effective online pharmacy strategy.
Outline an effective system for measuring and tracking digital marketing efforts
Describe how your social media efforts effect adherence, enhanced performance metrics and customer loyalty.
Speaker: Brent Werbeck, Executive Vice President, Digital Pharmacist Program, RxWiki, Inc., Austin, Texas
Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians