Keynote Speaker: William Espey

Branding Visionary, Chipotle Mexican Grill

Hear William Espey's inspiring keynote address on building your brand Monday, Oct. 16 at the Second General Session.

William Espey, the driving force responsible for developing Chipotle's unique brand voice, delivers best practices on branding, values integration, and the power of creating a lasting connection with customers.

Since William started with Chipotle Mexican Grill as its sole marketing creative when the company had less than 20 locations, he has helped the brand flourish to more than 2,000 restaurants and counting in the U.S. and abroad. From customer-facing advertising to internal communications, he eschewed canned, calculated, and characteristically corporate approaches to marketing strategy, instead developing Chipotle's award-winning brand voice organically, purposefully, and authentically, as a personal expression of the company's unique values and culture.

As Chipotle's brand voice lead, William shares vital lessons on branding to help others develop a compelling and distinctive communication style that resonates with customers across all channels, platforms and campaigns. His innovative, non-traditional approach to marketing has revolutionized an industry, and now business audiences benefit from his insights on how to harness the power of a strong brand identity to build long-term customer relationships, and ultimately, drive sales and growth.