Post Convention Program: Creating, Telling, and Selling Your Value Story
Wednesday, October 14, 2015, 9:00 a.m. - 12:00 p.m.
Gaylord National Resort and Convention Center
Continuing Education Credits: 0.3 (3.0 Contact Hours)
ACPE #: 207-000-15-138-L04-P and ACPE #: 207-000-15-138-L04-T
A capstone to this year's convention, the Post-Convention Program will put together the numerous trends and opportunities learned during convention programming, including specialty pharmacy, high value pharmacies, and diversifying services and niches. Attendees will leave with the tools and resources they need to create and tell their pharmacy's story, from marketing tactics to effective hiring and selling techniques and more. Head home from the convention feeling energized and ready to sell your pharmacy brand.
Pharmacist and Pharmacy Technician Learning Objectives:
Discuss the key elements of a pharmacy branding campaign.
Create a brief compelling brand message for your community pharmacy.
Discuss the components upon which a collaborative relationship is built.
Describe effective tactics to improve the professional relationships between physicians and pharmacists is built.
Outline the marketing tools effective in physician detailing.
Discuss an effective social media strategy for patient and community outreach to establish pharmacy brand.
Speakers: Marsha Millonig, MBA, BPharm, President & CEO, Catalyst Enterprises, LLC, Eagan, Minnesota; Paul Mulhausen, Chief Medical Officer; Wayne Glowac, Chief Marketing Officer, Kramer Printing, Waunakee, Wisconsin; Jennifer Bruckart, Director of Outreach and Education, WeCare Pharmacy, Warrenton, Virginia; Carole Hayward, Executive Director, Clear Message Media, Alexandria, Virginia
*There is no cost for convention attendees to attend this program, but pre-registration is required.