"Gabe knows this business like nobody else I've seen, and I've been in the business for over 30 years. All you have to do is meet the guy and listen to him for 10 minutes to know that you are in good hands and everything will be fine. He's one-in-a-million!"
-- Mark Burger, PharmD, Health First! Pharmacy, Windsor, Calif.
In his role as NCPA's Senior Director of Store Operations and Marketing, Gabe Trahan has worked with hundreds of community pharmacies of all sizes to help them improve their images and ultimately boost front-end profits. From conducting in-store and virtual consultations to presenting at educational workshops and writing extensively on front-end retailing, Gabe has established himself as the leading expert in effective and innovative front-end design and merchandising.
Before joining NCPA in 2011, Gabe gained retail and wholesale experience in the drug store industry, working for Burlington Drug Company, a regional wholesaler, as the Director of Retail Services, and before that for City Drug Stores, a 14-store, independently owned chain of pharmacies. During that time, Gabe also worked as an independent consultant.
Gabe is a much sought-after speaker on merchandising and has presented at numerous workshops and seminars for NCPA and other pharmacy organizations and wholesalers. He has conducted hundreds of in-store consultations for community pharmacies as far away as Sitka, Alaska and Puerto Rico and many cities and towns in between, helping the store owners and staff to redesign floor plans, solve inventory issues, and improve merchandising and marketing with original techniques.
Gabe has published many resources for pharmacy owners and front-end staff. He created the Store Report Card and the Retail Fairy Test to help store owners methodically work through their stores from the outside to the back room, looking for ways to improve sales. He is the author of the Daily Pharmacy Planning Guide, now in its third edition. He has also been quoted in periodicals such as Drug Store News, Pharmacy Times, and Elements magazine. Gabe pens a monthly column in America's Pharmacist magazine, contributes tips for NCPA's bimonthly Profit Makers newsletter, posts daily tips from his Twitter account (@NCPAGabe), and publishes new content on the Front-End Overhaul webpage weekly.