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Although most consumers are aware that Wal-Mart is advertising generic drugs
for $4, only about five percent have personally tried to use the program
according to a new survey released today by the National Community Pharmacists
Association (NCPA). However, a much higher percentage (60 percent) agreed that
Wal-Mart’s program did not offer all of the cost-savings it advertised and was
more focused on driving foot traffic into its stores. The survey of consumers in
Florida shows that nearly two months after Wal-Mart’s widely publicized generic
drug program was introduced, the plan has resulted in minimal benefit for
consumers.
“Consumers may look to Wal-Mart for cheaper prices on toys and laundry soap,”
said NCPA Executive Vice President and CEO Bruce Roberts, RPh. “But they
apparently do not look to Wal-Mart for their health care needs and that’s a good
thing because prescription medications can mean life or death to a patient and
should not be treated as a mere commodity.”
The NCPA survey found: - Although 77 percent of people said they had
heard about Wal-Mart’s generic drug program and 69 percent said they shopped
Wal-Mart frequently, only 11 percent said they had, or knew someone else who
had, tried to fill a prescription at Wal-Mart for $4
- Of that 11
percent, less than half (42 percent) said they or the person they knew had a
positive experience
- Of the one-third (33 percent) who said they or the
person they knew had a negative experience trying to purchase a generic for $4
at Wal-Mart, nearly one out of five (18 percent) said their prescription was not
covered under the plan. Other respondents said the $4 plan was not cheaper
or was more expensive and others complained that the service was slow.
“Consumers need to look closely at the fine print of the program, which is
available ‘In Select Stores Only,’” Roberts said. “The medications
available on Wal-Mart’s list frequently are the oldest and weakest in their drug
class and may have side effects that newer medications do not. More than
20 drugs on the list are not recommended for seniors and could have serious side
effects if taken by seniors.” NCPA cautions that, under the Wal-Mart program, many patients will end up
leaving the pharmacy without the medication they need—the victim of a
bait-and-switch promotional scheme. NCPA challenged Wal-Mart to back up its
claim that 30 percent of its prescriptions are being filled from the list of $4
generics by allowing an independent auditor to review the number of $4
prescription claims. The program, which claims to sell up to a 30-day
supply of generic medications for $4, has been rolled out in 38 states since
September. Instead of helping consumers, the program may be aimed more at diverting the
criticism Wal-Mart has received regarding the lack of health insurance for many
of its own employees. Critics cite data that show thousands of Wal-Mart
employees must rely on state Medicaid programs funded with taxpayer dollars for
their health care coverage. The survey also found that consumers are aware of the business tactics behind
Wal-Mart’s ploy. Sixty percent of those surveyed agreed that Wal-Mart’s
program did not offer all of the cost-savings it advertised and was more focused
on driving customers to the store to spend money in departments other than the
pharmacy. More than half (57 percent) agreed that Wal-Mart’s program was
aimed at forcing community pharmacies out of business. “It’s ironic that at a time when Wal-Mart is promoting a MONOPOLY®
extravaganza at some its stores, its business practices seem to say Wal-Mart
wants to be a monopoly too,” Roberts said. The survey of 600 adults was conducted Nov. 9-11, 2006, and has a margin of
error of +/- 4.0 percent.
The National Community Pharmacists Association,
founded in 1898, represents the nation’s community pharmacists, including the
owners of more than 24,000 pharmacies. The nation’s independent
pharmacies, independent pharmacy franchises, and independent chains dispense
nearly half of the nation's retail prescription medicines. |