Expansion into an herbal and nutritional supplements niche is highly rewarding for the community pharmacist. To succeed, however, you must first be familiar with herbal and nutritional supplement products, know how to establish a supplement program including inventory selection and merchandising, learn marketing and sales tips that influence patient purchases, understand how to use natural medicine references and know how to recognize quality manufacturing practices in the production of natural medicine products.
To help you get started in this market niche, NCPA's NIPCO-accredited Building a Complementary and Alternative Medicine Niche: A Focus on Herbal and Nutritional Supplements program reviews 48 products that include top herbal and nutritional supplements, vitamins, minerals, and their role in improving health. Topics include: indications, effective dosing, potential side effects and drug interactions, drug induced nutrient depletion interactions, patient education and guidelines, natural medicine resources, and companion sales linked to prescription drugs.
Pharmacists who have successfully marketed and implemented a natural medicine program have provided information about how community pharmacies can establish a rewarding CAM niche. This is an exciting program and, when implemented, will easily increase your bottom line.
This program will provide participants with 4.25 ACPE CE contact hours (.425 CEUs) of continuing pharmacy education.
This program is not a certificate program. Participants will not receive a Certificate of Achievement upon completion and this program cannot be used toward fulfillment of the Pharmacist Care Diplomate credential. For a complete listing of NIPCO-accredited certificate programs, refer to www.ncpanet.org.
This program can be accessed online (Members click here and Non-Members click here).
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- Provide reasons to develop a natural medicine niche in a community pharmacy
- Describe trends in the nutritional supplement industry
- Discuss supplements, their use, safety, and efficacy
- Utilize established guidelines to develop a successful supplement program
- Review natural medicine resources
- Discuss how to market a natural medicine niche
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