How 99 Cents Can Equal New Customers
It's challenging to create revenue by selling $ .99 greeting cards, but $ .99 cards can be a great attraction for customers. If you are going to sell cards for under $1, make sure everyone in town knows it. Place eye-level signs around the store every 4 feet screaming "All Cards 99₵ Each" and near every register, too. Use your road marquee or digital sign to promote your $ .99 cards. Signs are especially important if the cards themselves do not have the $ .99 price stamped on the back. I have been in too many stores that sell cards for 99 cents and the average customer would never know it.
Try this marketing idea: Purchase a small ad in a local church bulletin. Only include the store name and "cards for 99₵" in the ad—nothing else. Keep it clean and simple. The job of the ad is to get people in your store for greeting cards, not for medications, shoes, or snacks. Now prepare how you will engage with and win these new faces over to become your new customers. Selling 100 cards at 99 cents and making only a $10 profit but bringing in plenty of new traffic is always better than a $500 ad that does nothing. Important: This tip only works for cards sold at 99 cents or less.
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