Front-End Overhaul

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NCPA Front-End Overhaul Member Opportunities

You should know, in over 90% of the stores I have visited, measured improvement has been made without spending big dollars. Oh, but you and your staff will be busy for a few weeks...

Gabe Trahan


Front-End Overhaul Member Benefits
  • 2 full educational programs from NCPA’s Annual Convention
    • Closing the Image Gap: Merchandising with a Critical Difference
    • Mastering Your Message: Crystal Communication of Your Pharmacies Value
  • Full Color Photo Galleries
    • Gabe’s Gallery of Before/After Pictures
    • Front-End Overhaul Hall of Fame
  • Growing library of one-pagers with helpful store take-away information, i.e. merchandising layouts, tips for merchandising excellence, holiday merchandising, private label, and more
  • Articles from America’s Pharmacist
  • Running tip sheet of good, practical ideas you can do today to increase traffic and profits to your front end

What will be reviewed in a site or virtual visit?
  • Ways to realistically improve your curbside presence
  • The most profitable spots in your store, and what should be found in them
  • Merchandising opportunities that can be applied to your seasonal, candy & snacks, gifts and more
  • And that is just the beginning

Virtual Store Visit for Established Stores up to 3,000 sq. ft: Have your store evaluated and get a to-do list targeted to your specific store needs. How it works: You will be asked to fill out an in-depth questionnaire, diagrams, and upload photographs of the store (from a detailed list of particular views that will be needed to complete the evaluation). After review, you will get a plan for profit; steps for increasing planned, impulse and companion sales; an easy-to-understand and incredibly detailed action list that not only tells you what must be done, but how to do it. You will get ongoing help - by phone, fax and/or email for the next six months. If needed, you will get a new floor plan.

Virtual Store Visit for a New Store (New Build Out): Have your store evaluated and get a to-do list targeted to your specific store needs. How it works: You will be asked to fill out an in-depth questionnaire, diagrams, and upload photographs of the store (from a detailed list of particular views that will be needed to complete the evaluation). After review, you will get a plan for profit; steps for increasing planned, impulse and companion sales; an easy-to-understand and incredibly detailed action list that not only tells you what must be done, but how to do it. You will get ongoing help - by phone, fax and/or email for the next six months. If needed, you will get a new floor plan.

One-Day Visit: Gabe will come to your store to review the site in person and work with you in your location. At the end of the process what you get is: A plan for profit; steps for increasing planned, impulse and companion sales; an easy-to-understand and incredibly detailed action list that not only tells you what must be done, but how to do it. You will get ongoing help - by phone, fax and/or email for the next six months. If needed, you will get a new floor plan.

Two-Day Visit: Gabe will come to your store and have a little more time to review the site in person and work with you in your location. At the end of the process what you get is: A plan for profit; steps for increasing planned, impulse and companion sales; an easy-to-understand and incredibly detailed action list that not only tells you what must be done, but how to do it. You will get ongoing help - by phone, fax and/or email for the next six months. If needed, you will get a new floor plan.

NEW! For Multiple Store Owners: 3 Day Visit. All the features of the 2 day visit, but we can work on more than one of your locations.

Also for the one day and two day site visits, you can add on a one to two hour customized seminar to be held during the day or evening to help you engage and train your pharmacy team.

For information contact: This e-mail address is being protected from spambots. You need JavaScript enabled to view it or Kathy Doucette at 703-838-1219.


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Putting the customer first and providing superior service is the competitive edge of community pharmacy, and in this environment of shrinking margins, that edge becomes more important every day. We announced at NCPA’s Annual Convention that we would be launching a new initiative to help members sharpen that edge – NCPA’s Front-End Overhaul.

A little bit about the Red Sneakers. Picture a well dressed man wearing, instead of wing tips, red sneakers – something in the picture does not make sense. Gabe Trahan has spent most of his career in pharmacies and has seen that many of our stores have their very own pair of red sneakers, something that just doesn’t fit… something that takes away from the image of the store. The Front-End Overhaul program has been developed to help you find and change your red sneakers, to improve your image and build traffic and profits in your front-end.

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