Second General Session
Sponsored by PioneerRx

Monday, October 16, 2017
9:30 – 11:30 a.m.
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE # ACPE # 0207-0000-17-235-L04-P and ACPE # 0207-0000-17-235-L04-T
1.5 contact hours (0.15 CEUs)

Highlights of the Second General Session include a state of the association address by NCPA CEO B. Douglas Hoey and a keynote address from branding expert William Espey.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss the importance of a strong business brand to build a profitable business operation.

  2. Describe the vital components to establishing a brand that captures your pharmacy’s unique values and culture.

  3. Discuss the value of a nontraditional marketing voice in reaching the best customer mix.

  4. Recognize how marketing scope across platforms keeps brand message clear and drives business.

Speakers: Douglas Hoey, RPh, MBA, CEO, NCPA, Alexandria, Va.; William Espey, Branding Creative Lead, Chipotle Mexican Grill, Inc., Denver, Colo.

Activity Type: Knowledge-Based
Audience: Pharmacists and Pharmacy Technicians