Bigger Than Band-Aids: Revenue-Building Opportunities in Wound Care (Front End)

Saturday, October 14, 2017
8 - 9 a.m.
9 - 9:30 a.m. * Special Shoot the Breeze Sharing Session to Follow* (Non-CE)
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-201-L04-P and 0207-0000-17-201-L04-T
1.0 contact hours (0.1 CEUs)

Accidents, surgeries, and long-term or hospice home care also means wound care, dressings, topical preparations, and cleansers. These products make sense for the community pharmacy and are an opportunity to differentiate the independent from the chain through product selection, superior counseling, and increased patient care. Making your pharmacy a home for those needing wound care products and expertise is an excellent way to gain new patients, caregivers, and referral sources. This program will give you the product knowledge and resources to launch a profitable, rewarding niche.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Outline how to evaluate the wound care niche in your marketplace.

  2. Analyze appropriate categories of products that you need to establish a comprehensive wound care section.

  3. Discuss potential marketing targets and approaches for promoting and building the wound care market niche.

Speakers: Gabe Trahan, Senior Director of Store Operations and Marketing, NCPA, Burlington, Vt; Jack Dunn, RPh, Jasper Drug, Jasper, Ga.; Les Krenk, RPh, Maui Clinic Pharmacy, Maui, Hawaii

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians