Get Plugged In—Success with Social Media and Digital Marketing (Back Office)

Saturday, October 14, 2017
1:15 – 2:15 p.m.
2:15 – 2:45 p.m. * Special Shoot the Breeze Sharing Session to Follow* (Non-CE)
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-207-L04-P and 0207-0000-17-207-L04-T
1.0 contact hours (0.1 CEUs)

An online strategy is vital for attracting new customers. Most consumers will check out the website and social media accounts of a new store prior to visiting in person. This means that your online brand — from the very first impression — needs to attract the customer and give them a reason to identify with your pharmacy. This program will bring you experiences from pharmacy owners who have found the most effective social media tools that build business and patient satisfaction.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Describe the necessary components of a social media business strategy.

  2. Discuss best practices and tools for overcoming barriers and launching a social media presence.

  3. Discuss common pitfalls in social media for the pharmacy and how they can be avoided.

Speaker: Azim Nagree, President, Digital Solutions, Digital Pharmacist, Austin, Texas; Shawn Sams, Louis Morgan Drug, Longview, Texas; Michael Macione, Director of Sales and Marketing, Hopkinton Drug, Inc., Hopkinton, Mass.; Dennis Katz, RPh, Hopkinton Drug, Inc., Hopkinton, Mass.

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians