Specialty Pharmacy: Talk the Marketing Talk (Expanding Opportunities)

Saturday, October 14, 2017
3 – 4 p.m.
4 – 4:30 p.m. * Special Shoot the Breeze Sharing Session to Follow* (Non-CE)
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-212-L04-P and 0207-0000-17-212-L04-T
1.0 contact hours (0.1 CEUs)

Prescriptions for specialty medications aren’t just going to walk in your front door. To grow a specialty pharmacy niche, you’ll need to market your ability to fulfill orders and provide top-level care for patients. This session is about how to use your data to tell a compelling story to prescribers and patients. Get best practices, insider tips, and practical differences of specialty pharmacies.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Outline models for recruiting, training, and compensating pharmacy marketers.

  2. Develop a marketing plan highlighting the key differentiators of a specialty pharmacy.

  3. Identify major differences in specialty pharmacy workflow and patient care.

Speaker: Sheila Arquette, Executive Director, National Association of Specialty Pharmacy, Alexandria, Va.; Kristin Akervik, Sales Director, Sterling Specialty Pharmacy Services, Owatonna, Minn.

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians