Introduce Yourself: Developing Your Pharmacy Branding Message to Make Profitable Connections (Back Office)

Tuesday, October 17, 2017
10 – 11:30 a.m.
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-223-L04-P and 0207-0000-17-223-L04-T
1.5 contact hours (0.15 CEUs)

Creating a brand and boosting the image of your practice is a critical component of launching a new suite of enhanced patient care services. This session will give you the tools and resources to get the word out to patients and physicians and help you to articulate your pharmacy elevator speech. Learn how to create a plan to build relationships with other health care professionals in your area that can lead to opportunities for your pharmacy.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss the importance of creating a clear message for the value of your brand for potential partners and customers.

  2. Outline the process of establishing marketing targets based on their needs and desires.

  3. Create a messaging map that describes your value and creates your plan for capitalizing on opportunities.

Speaker: Jay Williams, Marketing Communications Lead, CPESN USA, Dublin, Ohio

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians

Handout 2
Sample Message Map