Taking Care of Man's Best Friend—Branching Out in Companion Animal Care (Expanding Opportunities)

Tuesday, October 17, 2017
4:15 – 5:45 p.m.
Gaylord Palms Resort & Convention Center, Orlando, Fla.
ACPE UAN: 0207-0000-17-230-L04-P and 0207-0000-17-230-L04-T
1.5 contact hours (0.15 CEUs)

Learn how one pharmacy is making its customers’ love for pets ring their cash register. There is significant profit potential for a niche in pet prescriptions and OTC products. The details for this area can be challenging, so this session provides solutions to many of the potential roadblocks to profits. Hear from an experienced market detailer who is working with the pharmacy on the value proposition for local vet/pharmacy partnerships. Share numbers, marketing best practices, and inside secrets for developing win-win partnerships with your local veterinarians.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss section-building product ideas for pet health.

  2. Describe key attributes for detailing veterinary practices.

  3. Outline effective management techniques for pharmacy/veterinarian relationships.

Speakers: Jennifer Bruckart, CPhT, WeCare Pharmacy, Warrenton, Va.; Angela Gibson, Director of Outreach and Education, WeCare Pharmacy, Warrenton, Va.

Activity Type: Application-based
Audience: Pharmacists and Pharmacy Technicians

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