Let's Give Them Something to Talk About: The Good News About Compounding

Monday, October 8
4:15-5:45 p.m.

Compounding has been hit by the “bad news press” and the good that compounders and physicians do for their patients doesn’t get the headlines as often as it should. How do you change the narrative? Get tips from your peers on marketing your services and how local prescribers can become your biggest pharmacy advocates as you customize solutions for their patients.

Walk away with:

  • Peer practices that use good news stories locally with patients and providers.

  • Story ideas for social media channels to boost the perception of compounding and its benefits.

  • Best practices for building local relationships with prescribers.

Speakers:
David A. Ball, President, Ball Consulting Group, LLC, Newton, Mass.
Andrew Stein, PharmD, RPh, Johnson Compounding and Wellness, Waltham, Mass.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Illustrate ways to highlight the patient benefits of compounding in media.
  2. Develop strategies for making the most of social media in the pharmacy.
  3. Design an action plan for building local relationships with prescribers and the community.

306

ACPE # 0207-0000-18-323-L07-P

ACPE # 0207-0000-18-323-L07-T

1.5 contact hours (0.15 CEUs)

Activity Type: Application-Based