Digital Tools You Need Today and What's Coming Tomorrow

Saturday, October 6
9:30-11 a.m.

Consumers' reliance on digital and mobile technology has changed the game when it comes to marketing your pharmacy and engaging with your patients. Your chain competition is exploring ways to leverage the popularity of wearable technology, home-voice assistance, and mobile applications to reach patients. What does this mean for your business? Hear from digital experts about simple digital tools that that can boost your business and get a sneak peek at emerging health technology.

Walk away with:

  • Cost-effective ways to up your marketing game.

  • Strategies for managing online reviews and engaging patients.

  • Insights into how wearables, home-voice assistants, and other consumer technology impact your business.

Speaker:
Susan Barrett, Vice President, Business Development, Digital Pharmacist Inc., Austin, Texas; Timothy Aungst, PharmD, Associate Professor of Pharmacy Practice, MCPHS University, Worcester, Mass.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss consumer expectations for digital information and communication with their pharmacy.
  2. Discuss how to use digital engagement tools to leverage and promote your pharmacy brand.
  3. Assess how consumers are engaging with digital health for their health care management.

306

ACPE # 0207-0000-18-305-L04-P

ACPE # 0207-0000-18-305-L04-T

1.5 contact hours (0.15 CEUs)

Activity Type: Application-Based