The Secret of Pain Point Marketing

Saturday, October 6
12:30-2 p.m.

There are plenty of opportunities for new pharmacy business if you know how to market yourself as a problem solver. Discover a potential partner's pain point, and you can better understand their needs and create customized solutions for them. Using pain-point marketing you can develop new relationships with physicians and LTC facilities and be a resource for helping local employers navigate the self-insured market.

Walk away with:

  • A how-to on finding potential partners' pain points that your pharmacy can profit from alleviating.

  • An understanding of how to position your solution to the prescriber and the patient.

  • Real-life success examples on pharmacy peers working with physicians, self-insured employers, and LTC facilities.

Speakers:
Greg Alston, PharmD, Chief Value Officer, GLA Consulting, Inc., Savannah, Ga.

Lisa Faast, PharmD, Vice President, Marketing, Pharmacy Development Services, Lake Worth, Fl.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Summarize key benefits to becoming your community's prescription problem solver.
  2. Outline methods community pharmacies can use to partner with physicians, LTC facilities, and local businesses.
  3. Examine real-life success examples from pharmacy peers working with physicians and self-insured employers.

304

ACPE # 0207-0000-18-306-L04-P

ACPE # 0207-0000-18-306-L04-T

1.5 contact hours (0.15 CEUs)

Activity Type: Application-Based