Convenience Packaging: How to Market Your Service

Tuesday, October 9
10-11:30 a.m.

From standard bubble packs to robotic technology, convenience packaging is an important and profitable opportunity in your pharmacy. In the wake of Amazon’s acquisition of PillPack, telling your community about your services – and your local advantage – is vital. In this session, pharmacy peers will share successes and lessons learned with convenience packaging and how to best promote the service to your market area.

Walk away with:

  • Marketing ideas for your convenience packaging service

  • Best practices from your peers on how to get started with convenience packaging

  • Tips on how to grow your convenience packaging program into a successful service

Speaker:
Benjamin McNabb, PharmD, Owner, Love Oak Pharmacy, Eastland, Tx.
Vernon Massengill, RPh, Owner, North Village Pharmacy, Inc., Yanceyville, N.C.
Steve MacNeill, RPh, Owner/President, Winchester Pharmacy, Winchester, Ma.
Jeff Kirchner, RPh, CEO, Streu's Pharmacy Bay Natural, Green Bay, Wisc.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Discuss how to target marketing to patients and caregivers.
  2. Examine the benefits and challenges of common types of convenience packaging.
  3. Discuss best practices for operating a convenience packaging service in your pharmacy.

*Special Non-CE Shoot the Breeze Session Runs 11:00 – 11:30 am

302

ACPE # 0207-0000-18-326-L04-P

ACPE # 0207-0000-18-326-L04-T

1.0 contact hours (0.1 CEUs)

Activity Type: Application-Based