How to Tell Your Story (and Get Your Story Told)

Tuesday, October 9
2:30 – 3:15 pm

Following Ohio Medicaid's announcement that they've fired the PBMs, hear from the folks at the center who helped make that happen. Having the media's ear can be helpful when shedding light on abusive PBM practices. "Earned media" can also build your reputation with the community and get the attention of patients in search of the right pharmacy relationship. This session will share effective ways to engage local media to replicate the success of Ohio and how the media relationships can act as a marketing tool for your business.

Walk away with:

  • Ideas on reaching out to reporters to become the go-to source for health care in your community.

  • Real-life examples of how to tell the story of PBM abuses to the media.

  • A how-to on working with a reporter and keeping "on the record" and "off the record" straight.

Speaker:
Antonio Ciaccia, Director of Government and Public Affairs, Ohio Pharmacists Association, Columbus, Ohio
Nate Hux, RPh, PharmD, Pickerington Pharmacy, Pickerington, Ohio
Scott Brunner, Senior Vice President of Communications, National Community Pharmacists Association, Alexandria, Va.

Pharmacist and Pharmacy Technician Learning Objectives:

  1. Explain what motivates reporters, what might make a good news story, and how to engage local media.
  2. Discuss best practices for building media relationships and becoming a subject matter expert.

302

ACPE # 0207-0000-18-330-L04-P

ACPE # 0207-0000-18-330-L04-T

0.75 contact hours (0.075 CEUs)

Activity Type: Knowledge-Based